Ilya Parfums - A Young British House with a Bold Heart

My hat is off to anyone bold enough to launch a fragrance house at the moment. In a market saturated with new releases and at a time when few of us have the opportunities to try scent in "real-life" as we may once have, starting a new line must feel like a feat worthy of Sisyphus himself. This doesn't stop some people though; bold (or indeed foolhardy) entrepreneurs, scent celebrities and pe...